Google Ads Agency in Rome, Italy
A premium service from €297/month
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Are you struggling with Google Ads campaigns?
- Are you afraid of handling it alone and wasting your budget?
- Are you getting inquiries from unqualified leads and time-wasters?
- Is your campaign 100% optimised according to Google but still delivering poor results?
- Does Google Ads seem too complex to manage?
- Are you promoting your website but need more technical and strategic support?
We fully understand the challenges that Google Ads presents to businesses and professionals.
Google Ads is the most complex online advertising platform, and it often intimidates people who are less tech-savvy or simply fear making even a small mistake that could burn their budget.
- We can help you!
Revealed: Google doesn’t care about your profit
Google’s main interest is not maximising your business’s profit.
What they really want is for you to spend as much money as possible on their platform. That’s obvious enough. Just consider that this service alone generates over $200,000 per minute in revenue for them.
The other key interest Google has is using your money, your time, and your data to "train" their AI systems, aiming to one day make their platform fully automated.
Clearly, this is not a fair exchange between you and Google. What you need to do is take control of the platform, forcing it to work in your favour to optimise your campaign and turn a profit.
As of today, in most cases, Google Ads is still far from being able to run itself efficiently, so it’s crucial to set clear boundaries before it runs wild and wastes your money.
How our Google Ads consultancy will help you
We have extensive experience across multiple industries, each with unique challenges. We’ve also worked closely with Google experts to understand every detail of the platform.
We know what to expect daily and how to optimise your campaigns to maximise their potential.
Generally speaking, Google Ads is the best advertising platform compared to others, as it allows you to target an audience actively searching for your products or services.
The key is to set it up correctly, ensuring it doesn’t operate autonomously and spend your budget on an irrelevant audience.
A common mistake in campaign setup is, for example, advertising your legal services to people looking for free consultations or services outside your expertise, even if your website clearly states what you offer.
In this case, your budget is wasted, and you won’t see a return on investment.
A 3-in-1 service that no other agency will ever offer you
A Google Ads expert is only 10% of what you need for a successful campaign.
From our experience, observations, and analysis of various businesses, we have noticed that the problems of unprofitable or failing ad campaigns are not just about technical setup and keyword research.
To succeed with Google Ads, you must ensure that what happens after someone clicks on your ad truly engages and motivates them to get in touch or make a purchase.
This is why we don’t just "manage" your ad campaigns like other professionals or web agencies do, but we also help you:
- Understand how to present your products or services—both in terms of offers to ensure your investment makes financial sense and in terms of communication to maximise the chances of potential customers reaching out or making a purchase.
- Create and manage your website and landing pages to optimise them for your campaigns, keep them secure, and continuously update them based on your business needs.
Meticulous campaign creation and optimisation
We create tailored text and images for your ads, targeting different audience types (hot, warm, and cold), and set up your campaigns with the most profitable keywords. Throughout the collaboration, we will carry out ongoing meticulous optimisations to ensure the platform spends your budget in the most effective way.
Marketing consultancy based on solid numbers
It is the responsibility of the professional managing your campaigns to understand your business’s average transaction value. Campaigns are an investment, and if they are promoting a product or service that cannot be sustained within the available budget, it is essential to develop alternative offers for the market and refine the communication strategy.
Website creation and management for all needs
A successful campaign cannot work with a poorly designed website. It is crucial that the content is structured to motivate visitors who click on your ads to contact you or purchase your products. Otherwise, every click you pay for is wasted. Additionally, many businesses—such as restaurants, hotels, or estate agents—need to update their websites regularly to modify content each month.
Make your correct choice
Which type of campaign suits you best?
Unlike other platforms such as Meta Ads, LinkedIn Ads, or TikTok Ads, Google Ads offers unparalleled control over your budget and audience targeting. This means you can tailor your campaigns to meet your specific business goals while maximizing your return on investment.
Let's learn about all the different types of campaigns available on Google Ads and make your right choice.
Search
The cornerstone of Google Ads, Search campaigns are essential for any advertiser. They allow you to display text ads to users actively searching for keywords related to your products or services. This intent-driven approach ensures that your ads reach potential customers at the moment they are looking for solutions, making it a highly effective strategy for driving conversions.
👉 Recommended for beginners or fresh Google Ads accounts.
Display
Display campaigns are ideal for retargeting, enabling you to re-engage users who have previously shown interest in your offerings. By displaying visually appealing banner ads across the Google Display Network, you can capture the attention of potential customers and guide them back to your website. While effective, we recommend not relying solely on display ads, especially for small or larger businesses. Combining them with video campaigns can enhance your reach and engagement.
Shopping
Shopping campaigns are specifically designed for e-commerce websites, allowing you to showcase your products directly in Google search results. These campaigns are heavily AI-driven, optimizing your ads based on user behavior and preferences. However, they require a certain level of historical data to function effectively, making them less suitable for beginners or small e-commerce businesses that may not have enough data to inform the algorithm. If you're just starting out, consider building your historical data with Search campaigns first.
YouTube Ads
As the second largest search engine, YouTube offers a unique opportunity to reach users actively seeking information and solutions. YouTube Ads can be targeted based on user interests and behaviors, allowing you to connect with potential customers at critical decision-making moments. This platform is not just about video content; it’s a powerful tool for driving engagement and conversions. YouTube is a platform where people study, look for solutions for their problems or make buying decisions.
Performance Max
Performance Max campaigns leverage the power of AI to optimize your ads across all Google channels, like GMail, YouTube, Discover, Maps, etc. This campaign type is designed to drive conversions by automatically adjusting bids and placements based on real-time data. However, as we specify for Shopping campaigns, we recommend using Performance Max only if you have an existing campaign with sufficient historical data. This ensures the algorithm has the information it needs to make informed decisions and deliver optimal results.
Retargeting: grab back who was about to buy but didn't take action
Coupling a campaign with a retargeting strategy can significantly boost your sales or lead generation. If you're investing a small portion of your budget, implementing a smart retargeting approach is essential. Retargeting focuses on converting users who have already interacted with your brand but haven't completed an action, such as making a purchase or filling out a form. These users might be on the brink of converting but may have been held back by indecision, distractions, or other factors. By serving them highly relevant ads across the Google Display Network or YouTube, retargeting helps guide them back to your site, giving them that extra push to complete their journey.
This strategy usually requires higher budgets because it can only be activated with a minimum amount of monthly visits.
How to work with us?
Fill out a form, and we’ll create the best solution for you
Complete a short questionnaire
We’ll ask you for some details about yourself and your business to understand your situation. You’ll need to specify the type of Google Ads campaign(s) you’re interested in running. If you’ve never advertised on Google Ads before, we strongly recommend starting with a Search campaign.
Schedule a free analysis consultation
Once we’ve reviewed your questionnaire, we’ll send you a message to schedule a free analysis consultation to determine the best course of action.
Start the collaboration
Once the initial phase is planned, we’ll begin the collaboration by creating your website/landing page, followed by launching your campaigns.
We are based in Livorno, Italy
But we had served several clients around the world remotely.
Excellent. I requested the setup and configuration of a Google Ads campaign, and with Giorgio, everything was simple and productive. He is a very competent and precise person, with the ability to anticipate, organize, and resolve all the steps of this service, along with truly perfect communication. He always answered my questions in a timely and thorough manner. More than precise in the delivery, which also occurred before the deadline.
Giorgio is a very professional guy also very patient with his customer, highly recommend.
Giorgio was wonderful to work with, responsive, communicative and delivered exactly what was discussed. The finished product turned out really well, the whole process went really smoothly and I will be back for his help with my next project! I highly recommend you consider Giorgio if you’re looking for help building your website.
Giorgio was very helpful and informative. Currently running Google Ads for 30 days after set up.
Giorgio was wonderful to work with, responsive, communicative and delivered exactly what was discussed. The finished product turned out really well, the whole process went really smoothly and I will be back for his help with my next project! I highly recommend you consider Giorgio if you’re looking for help building your website.
Great experience. A competent, quick, and proactive professional, he found solutions to small issues that arose during the work and supported our graphic team with smart and innovative proposals. We already have a new project to present to him.
Great job, it was done according to my expectations and very quickly. I will definitely work with Giorgio again, thank you very much.
About Me and My Agency
My name is Giorgio Mazzei. I am a media buyer and web developer based in Livorno, Italy, with 9 years of experience in the world of websites.
I have worked with companies in various industries across the globe, including Italy, the United States, Norway, Egypt, Germany, and Canada.
Over the years, I have managed several blogs, including one where I remain highly active, attracting hundreds of daily visitors: sttpoint.net. This experience allowed me to develop strong SEO skills, which enabled me to understand and analyze Google’s traffic patterns. That’s how I began running Google Ads campaigns for my clients.
I started my journey with "The Fundamentals of Digital Marketing" certification, one of Google’s top-rated courses, designed to help professionals master the basics of SEM.
Any questions before we start?
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