A premium service from €497/month
Google Ads Management and Consulting
Looking to promote your business on Google but you're afraid to burn your budget?
If you want to succeed with Google Ads you don't need only a technical expert, you need a marketing consultant that clearly understands the client acquisition process that follows after the user clicks on your banner, something that agencies rarely do.
Calculate an instant estimate
How does this service work?
- Create your landing page
- Launch your Google Ads campaign
- Optimize your ads and the client acquisition process
- Adjust and scale your system over time as your needs or the market change
Our Google Ads management service is a 3-in-1 consultancy that helps small and larger business owners build their client acquisition systems online. We provide you with a complete landing page optimized for Google Ads that is fully built and maintained by us.
It's more than just simple technical campaign management; we will constantly keep in touch to communicate and adjust the content of your website based on how your visitors behave and your personal needs over time.
If you are a business owner, you surely know that sales fluctuate throughout the year for multiple reasons, so you need a trusted person to act immediately to make changes.
Our process
What happens once you apply?
Submit a short questionnaire
Select the type(s) of campaign that you want to run and submit the form that will follow up. It won't take more than 5-7 minutes to complete. The information you submit will be reviewed to make sure that you are aligned to work with us.
Schedule a call or chat with us
Once your application is reviewed you will receive a communication. If your request is approved you will be asked to talk about your project together to organize the best solution to achieve your goals.
Configuration and launch
The project starts with the creation of a landing page (or the review of an existing one), and the configuration of the campaign. After the launch, the campaign will be optimized during the following months. There will be a continuous communication between us and your company to adjust the client acquisition process.
What is Google Ads?
Reach people that are actively looking for your products or services.
Imagine a bustling shop where customers walk in, drawn by the products and services you offer.
Google Ads (formerly known as AdWords) operates in a similar way, allowing you to connect with potential customers who are actively searching for what you provide. With Google Ads, your business can appear right when people are looking for your services online, ensuring that you reach an audience that is already interested and ready to engage.
This targeted approach helps you attract more qualified leads and drive meaningful results for your business.
Make your correct choice
Which type of campaign suits you best?
Unlike other platforms such as Meta Ads, LinkedIn Ads, or TikTok Ads, Google Ads offers unparalleled control over your budget and audience targeting. This means you can tailor your campaigns to meet your specific business goals while maximizing your return on investment.
Let's learn about all the different types of campaigns available on Google Ads and make your right choice.
Search
The cornerstone of Google Ads, Search campaigns are essential for any advertiser. They allow you to display text ads to users actively searching for keywords related to your products or services. This intent-driven approach ensures that your ads reach potential customers at the moment they are looking for solutions, making it a highly effective strategy for driving conversions.
👉 Recommended for beginners or fresh Google Ads accounts.
Display
Display campaigns are ideal for retargeting, enabling you to re-engage users who have previously shown interest in your offerings. By displaying visually appealing banner ads across the Google Display Network, you can capture the attention of potential customers and guide them back to your website. While effective, we recommend not relying solely on display ads, especially for small or larger businesses. Combining them with video campaigns can enhance your reach and engagement.
Shopping
Shopping campaigns are specifically designed for e-commerce websites, allowing you to showcase your products directly in Google search results. These campaigns are heavily AI-driven, optimizing your ads based on user behavior and preferences. However, they require a certain level of historical data to function effectively, making them less suitable for beginners or small e-commerce businesses that may not have enough data to inform the algorithm. If you're just starting out, consider building your historical data with Search campaigns first.
YouTube Ads
As the second largest search engine, YouTube offers a unique opportunity to reach users actively seeking information and solutions. YouTube Ads can be targeted based on user interests and behaviors, allowing you to connect with potential customers at critical decision-making moments. This platform is not just about video content; it’s a powerful tool for driving engagement and conversions. YouTube is a platform where people study, look for solutions for their problems or make buying decisions.
👉 Recommended for beginners or fresh Google Ads accounts.
Performance Max
Performance Max campaigns leverage the power of AI to optimize your ads across all Google channels, like GMail, YouTube, Discover, Maps, etc. This campaign type is designed to drive conversions by automatically adjusting bids and placements based on real-time data. However, as we specify for Shopping campaigns, we recommend using Performance Max only if you have an existing campaign with sufficient historical data. This ensures the algorithm has the information it needs to make informed decisions and deliver optimal results.
Retargeting: grab back who was about to buy but didn't take action
Coupling a campaign with a retargeting strategy can significantly boost your sales or lead generation. If you're investing a small portion of your budget, implementing a smart retargeting approach is essential. Retargeting focuses on converting users who have already interacted with your brand but haven't completed an action, such as making a purchase or filling out a form. These users might be on the brink of converting but may have been held back by indecision, distractions, or other factors. By serving them highly relevant ads across the Google Display Network or YouTube, retargeting helps guide them back to your site, giving them that extra push to complete their journey.
This strategy usually requires higher budgets because it can only be activated with a minimum amount of monthly visits.
A 3-in-1 service that no agency dares to offer
A Google Ads expert is just 10% of what you need to make a successful campaign.
Most of the companies think hiring a highly expert Google Ads consultant is all they need to build their successful campaign. That is not true.
When you buy a space for your ads, what you really buy is just a bunch of eyeballs. A low cost and highly optimized campaign doesn't bring you money alone.
What comes after that click is where you really want to spend all your efforts. A bad communication, a badly made website, a wrong headline or a wrong content can easily burn your budget.
That's why we offer a 3-in-1 service that covers all the areas you need for a successful Google Ads campaign.
Google Ads campaign optimization
The bigger the budget, the quicker the data comes in – and the faster adjustments need to be made. Without regular monitoring, it's easy to burn through money on irrelevant clicks. Daily optimization ensures every penny goes towards reaching the right audience. New headlines, fresh visuals, and expanded targeting keep your ads relevant and effective, so you stop wasting budget and start seeing real results.
Marketing system optimization
An optimized campaign is just the first step. What really drives growth is adapting your message to your audience. Whether you're dealing with shifting seasons, changing customer feedback, or evolving business goals, your content and copy need to stay aligned. Make sure every ad is backed by the right story to transform visitors into loyal customers.
Website maintenance
No one wants to lose business to spam, downtime, or cyber threats. A well-maintained website is critical for ensuring your marketing efforts don’t fall flat. Regular updates and proactive security measures prevent problems before they arise, keeping your business running smoothly and protecting your online reputation.
We are based in Livorno, Italy
But we had served several clients around the world remotely.
Eccellente. Ho chiesto l’impostazione e la configurazione di una campagna Google Ads e con Giorgio tutto è stato semplice e proficuo. Persona molto competente, precisa e con la capacità di anticipare, organizzare e risolvere tutti e oltre i passaggi di questo servizio, con una comunicazione davvero perfetta. Ha sempre risposto alle mie domande in maniera puntuale ed esaustiva. Più che preciso nella consegna avvenuta anche prima della scadenza.
Mediterranea Danza e Arti
Giorgio is a very professional guy also very patient with his customer, highly recommend.
Mahmoud labana
Giorgio was wonderful to work with, responsive, communicative and delivered exactly what was discussed. The finished product turned out really well, the whole process went really smoothly and I will be back for his help with my next project! I highly recommend you consider Giorgio if you’re looking for help building your website.
outlndr
Giorgio was very helpful and informative. Currently running Google Ads for 30 days after set up.
Ryan
Giorgio was wonderful to work with, responsive, communicative and delivered exactly what was discussed. The finished product turned out really well, the whole process went really smoothly and I will be back for his help with my next project! I highly recommend you consider Giorgio if you’re looking for help building your website
Faviola Valencia
Ottima esperienza. Professionista competente, rapido e proattivo, ha trovato soluzioni a problemini insorti durante il lavoro ed ha supportato il nostro team grafico con proposte intelligenti ed innovative. Abbiamo già un nuovo progetto da sottoporgli.
Alberto Bechis
Ottimo lavoro, è stato fatto secondo le mie aspettative e molto velocemente, lavorerò certamente ancora con Giorgio, grazie mille
johnantony
About me and my agency
My name is Giorgio Mazzei. I'm a media buyer and web developer based in Livorno, Italy that have been into the world of websites for 9 years.
I helped companies in several industries around the world, Italy, United States, Norway, Egypt, Germany and Canada.
I had different blogs included one where I'm still very active on that receives hundreds of visitors every day, sttpoint.net. Here I developed strong SEO skills that helped me to understand the traffic that flows through Google, and that's how I started to run Google Ads campaigns for my clients.
I started by taking The Fundamentals of Digital Marketing certification, one of the most rated Google's courses that helped professionals to dive into the SEM world.
I'm currently working as a freelancer but since I usually involve collaboration with other professionals I prefer to identify my business as an agency.
