The best tool to promote your restaurant and measure the effectiveness of your advertising is Google Ads.
This platform allows you to reach people who are actively searching online for a place to eat.
Not only that, but you can also target users looking for exactly your type of venue, in your location, with your specific characteristics (e.g., with a view, romantic, trattoria, pizzeria, Italian).
Why use more general advertising methods when Google lets you reach people who are searching for you right now?
Google Ads is the most complex advertising platform out there.
Many people try to launch their campaigns on their own, following Google’s built-in suggestions—which is one of the biggest reasons they fail.
Following Google’s advice is actually one of the fastest ways to crash, especially if you haven’t achieved concrete results yet.
We won’t go into all the reasons here, but we can tell you one thing: Your success is not Google’s primary goal.
It’s crucial to structure and refine your campaign so that your budget is allocated to a well-selected audience using the most profitable keywords.
Doing this properly is not easy for beginners, and besides, setting up a campaign technically well is only 10% of what you need to succeed.
Generic advertising doesn’t work because small and medium-sized businesses don’t have the financial resources to sustain such broad campaigns profitably.
With Google Ads, however, you can show your ads only to people actively searching for a restaurant like yours.
Thanks to our experience, we structure campaigns with a precise, surgical approach—selecting highly specific keywords, crafting irresistible ads, and continuously optimizing strategies to maximize your return on investment.
The result? More reservations, more customers, and a restaurant that’s always full.
Have you ever visited Booking, Airbnb, or airline websites to browse for a trip?
You probably have, and soon after, you likely saw their ads following you around the web, showing you exactly what you had been looking at.
This online marketing strategy is called retargeting, and it helps businesses "chase" potential customers who are on the verge of making a purchase but hesitated for some reason.
You can do the same! You just need to launch special offers or create a sense of urgency to encourage users to complete their reservations.
It only takes a small percentage of your total budget to reach these undecided customers—people who will book somewhere sooner or later, and if not with you, then with someone else.
€297/ month
+10% of the budget if it exceeds €50/day
💡 Perfect for those who already have a clear idea of what to promote, have all their promotional materials ready, and need a technician to monitor their campaign, find the most profitable keywords, and avoid wasting budget.
€497/ month
+10% of the budget if it exceeds €50/day
💰 Ideal for those who need more than just a technician—they want strategic support to target the market effectively. This package includes creating an optimized landing page or funnel specifically for Google Ads.
€797/ month
+10% of the budget if it exceeds €50/day
🚀 Best for those who want dedicated support, equivalent to an in-house team member. Includes a web developer to manage, update, and maintain the business website, plus advertising across other platforms like Facebook and Instagram.
Custom Solutions
Looking for something more specific? Contact us and describe your project so we can find the best solution for your business.
Contact UsGoogle Ads operates on an auction system where the highest bidder wins advertising space.
However, this doesn’t mean you won’t appear if you don’t outbid everyone—there’s always space unless your budget is too low or your niche/area is too restricted.
Generally, a good starting point for testing Google Ads is €10-15 per day for most industries, but for more competitive markets, investments of €30-100 per day may be needed.
In our free consultation, we can estimate an ideal starting budget for your specific case.
Creating and optimizing your Google Ads campaign technically is only 10% of what’s needed to make your investment profitable.
Once a user clicks on your ad, the platform’s job is done. From that point on, it’s up to what follows to convince the potential customer to choose you.
We also create landing pages or full websites specifically designed for Google Ads.
If you subscribe for at least 3 months with our Premium package, you’ll get a brand-new complete website FREE with an advanced booking system. Alternatively, with the Business package, you’ll get a landing page specifically designed for Google Ads.
For you and your staff, we’ll provide software that allows you to track and monitor your customers down to the smallest detail.
Thanks to this system, available in multiple languages, you can integrate multiple payment methods for reservations, manage staff shifts, send personalized notifications via email or SMS to your customers, track who shows up and who doesn’t, register contacts for your customer database, manage room capacities, and much more.
With our system, you can organize table arrangements in different rooms to manage reservations with less stress. You can set the capacity for each table or room and control closures for each one.
If your restaurant also offers home delivery, our tool allows you to manage takeaway and food delivery orders.
Set the geographic area your restaurant serves and create your menu, with options to add custom ingredients and extras to increase your profits.
Describe your situation so we can understand how to help you.