Google Ads Campaigns for Hotels, B&Bs and Resorts
a premium service from €297/month.
Do you own an hotel or a resort and you want to promote it through Google Ads?
- We help your business as if we were part of your internal team
- We don't apply any weird contracts
- The website is 100% yours and it's independent from our agency
- We create and manage your campaigns and/or website
Maximise direct bookings and reduce reliance on OTAs
Managing Google Ads for a hotel is nothing like advertising for an e-commerce business or a local shop.
It’s a different game with different rules. And if you’re not getting the most out of your campaigns, you’re simply giving money away to Google and your competitors.
If you’re spending on Google Ads every month but not seeing an increase in direct bookings, something isn’t working.
Your ads might be poorly set up, targeting the wrong audience, or costing you more per click than they should.
It’s time to optimise your campaigns and break free from platforms like Booking and Expedia, so you can invest your budget in marketing that is fully under your control—instead of handing it over to big OTAs in commission fees.
Pay-per-conversion bidding is gone? We’ve got you covered
If you’ve been using Google Ads to promote your hotel, you might have taken advantage of the pay-per-conversion bidding system, which allowed you to pay only after a customer completed a booking.
Since 2024, this option has been removed, and those who were already using it can continue benefiting from it only until February 2025.
If this feature was essential for you and you need a new approach, we can help with alternative strategies tailored to your situation!
We’ll show you how to optimise your Google Ads campaigns effectively without relying on that system.
If this is your first time using Google Ads, don’t worry—we’ll do everything needed to help you outpace the competition and guide you towards long-term success.
Are you following Google’s advice to optimise your campaigns?
You might want to stop right now!
Google actually wants two things from you:
- To use your business to gather as much data as possible, making its platform increasingly automated in the future
- To get you to spend as much money as possible
That’s why you should be cautious when following Google’s recommendations for campaign optimisation.
Some tips can be useful—we use them ourselves—but the reality is that a Google Ads campaign optimised to 50% can often be far more profitable than one optimised to 100%.
Use the secret big companies rely on
Have you ever browsed Booking, Hotels.com, or airline websites while planning a trip? You probably have, and chances are you started seeing their ads all over social media and the web shortly after.
This marketing strategy is called retargeting, and it’s designed to "chase" potential customers who were close to making a booking but decided to put it off.
You can do this too! The key is to launch special offers or create a sense of urgency to encourage users to complete their booking.
You only need to allocate a small percentage of your total budget to reach these undecided users. These are people who will book sooner or later, and if they don’t book with you, they will book with someone else.
Choose your package
We offer different solutions to give the attention that your company deserves.
Lite
€297/ month
+ 10% of the budget if exceeds €50/day
💡 Perfect for those who already have a clear idea of what they want to promote, have all the materials ready for Google sponsorship, and want to work alongside a professional who can monitor the campaign, find the most profitable keywords, and ensure the budget isn’t wasted.
- Setup and management of your Google Ads campaign with the selected budget
- Google ad copy and banners design
- Email or chat support
- Monthly report
- Landing page design and creation
- Landing page optimization
- Retargeting Google Display campaign
- SEO optimization
- Facebook and Instagram Ads campaign
- Full websites maintenance (security and updates)
- On-demand edits to your website (text, images, videos, rooms, booking opening/closing, etc.)
Business
€497/ month
+ 10% of the budget if exceeds €50/day
💰 Ideal for those who need more support because they’re not familiar with the platform, want to create a page or funnel specifically optimised for Google Ads, and are looking for ongoing advice to improve their messaging and offers for greater profit.
- Setup and management of your Google Ads campaign with the selected budget
- Google ad copy and banners design
- Email or chat support
- Analysis and monthly report
- Landing page design and creation
- Landing page optimization
- Retargeting Google Display campaign
- SEO optimization
- Facebook and Instagram Ads campaign
- Full websites maintenance (security and updates)
- On-demand edits to your website (text, images, videos, rooms, booking opening/closing, etc.)
Premium
€797/ month
+ 10% of the budget if exceeds €50/day
🚀 Great for those who want support comparable to an in-house team member by their side every day. They need a web developer who can manage the company website, handle maintenance and regular updates, and are also interested in advertising on other platforms like Facebook and Instagram.
- Setup and management of your Google Ads campaign with the selected budget
- Google ad copy and banners design
- Email or chat support
- Analysis and monthly report
- Landing page design and creation
- Landing page optimization
- Retargeting Google Display campaign
- SEO optimization
- Facebook and Instagram Ads campaign
- Full websites maintenance (security and updates)
- On-demand edits to your website (text, images, videos, rooms, booking opening/closing, etc.)
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BONUS (€4000 value): Full website design with booking system INCLUDED with a minimum of 3-months subscription.
Other / Enterprise solutions
Tailored solutions
Are you looking for something more specific? Contact us and describe your project and situation, schedule a call, and we will find the best solution together to achieve your goals.
Contact usHow much should hotels invest in Google Ads?
Google Ads works on an auction system, where the highest bidder wins the best advertising space.
However, this doesn’t mean you won’t appear if you don’t outbid the highest spender. There’s always room for everyone—unless your budget is too low or you’re targeting an overly small niche or geographical area.
As a general rule, a good starting budget for Google Ads is around €10-15 per day for most industries. However, in more competitive markets, higher investments may be required, ranging from €30 to €100 per day.
In our free analysis consultations, we can provide an estimate to help you determine the ideal starting range for your specific situation.
Google Ads won’t work without a high-performing website
Setting up and optimising your Google Ads campaign on a technical level is only 10% of what it takes to turn your investment into profit.
Once a user clicks on your ad, the advertising platform’s job is done—it’s what happens next that will convince them to book with you.
We also design landing pages and fully optimised websites built specifically for Google Ads.
If you subscribe to our Premium package for at least 3 months, you’ll get a brand-new website FOR FREE, complete with an advanced booking system. Or, with our Business package, you’ll receive a custom landing page designed specifically for Google Ads.
Easy-to-use administration panel
For you and your staff, we provide software that allows you to manage your guests in the easiest and fastest way possible, with plenty of features.
With this system, you can assign rooms by setting the minimum and maximum number of guests for each room type (differentiating between adults and minors), and add extra packages at the time of booking, such as meals, tours, or any other service.
We can make it!
Bookings and guests under control
Easily monitor and manage reservations: an intuitive dashboard to track arrivals, departures, and in-house guests, a forecasting chart to optimise occupancy, and visual tools to highlight critical bookings, improving efficiency and revenue.
We can make it!
Guest registration and online check-in/out
Receptionists and managers can enable a multi-device compatible Signature Pad, allowing guests to sign digitally with ease.
Each registration can also be used to generate and export reports for various authorities (Police, State, etc.) or for private statistics.
We can make it!
OTA synchronisation with your website
Even if you aim to reduce reliance on OTA platforms like Booking or Airbnb, it’s still a good practice to use them alongside Google Ads to balance risk and maximise revenue.
With the platform we implement on your website, you can synchronise bookings received from OTA portals, keeping everything under control and automating room availability management.
We can make it!
Let’s analyse your project with a free consultation
Describe your situation so we can understand how to help you.