Terms and conditions of services provided

November 8, 2024


In this document, the terms “Flexmoo”, “company”, and “professional” refer to:

Giorgio Mazzei
Via della Costituzione, 17
57016 - Rosignano Solvay (LI)
Italy
VAT: IT02003550494

This document is intended to cover both parties involved (professional and client) to ensure professionalism, punctuality, and consistency according to the specifications agreed with the client before the work begins.

This contract is valid immediately from the moment it is issued to the client.

Each project involves three phases: Initial Phase, Development Phase, and Completion Phase.

1 - INITIAL PHASE

The proposal agreed with the client is consulted and analyzed. Flexmoo is committed to providing professional service throughout the development process and will work diligently to complete the project by the agreed deadline, if specified.

Payments

All payments are due by the invoice deadline. In case of delayed payment, Flexmoo reserves the right to halt all work until the outstanding balance is settled. Payments can be made via credit card, bank transfer or cryptocurrency.

Exclusively for specific services, upon request, Flexmoo offers the option of payment in two installments, where each installment covers 50% of the total amount due. If the client does not pay the second installment upon project completion, Flexmoo will not publish the website on the client's own domain and hosting space, but it will remain on its private test domain.

Limited responsibility for the provided service

The client is responsible for:

  • The accuracy and adequacy of the information and data provided;
  • Obtaining the necessary licenses for the use of third-party content protected by copyright, including but not limited to fonts, images, videos, audio, and software;
  • If they are the holder of the hosting service, maintaining the operation of computer equipment and third-party software used for the website, adhering to all recommendations and operational requirements provided by the hosting service used.

Hosting service

If the client chooses to purchase the hosting service independently, Flexmoo will recommend the hosting service based on the client's needs.

Choosing an incorrect hosting service could negatively affect the website's loading speed and the quality of customer support in case of technical or bureaucratic issues.

Flexmoo reserves the right to refuse to work with a hosting service that does not meet the necessary requirements for development. Some examples include: FTP server access, database access, adequate server response speed, SSL security protocol.

Flexmoo does not influence the problems caused by the company providing the hosting service. For this reason, Flexmoo recommends choosing from those services it considers most reliable to minimize any issues.

Revision, order cancellation

The client has the right to cancel the order at no cost before the start date of the development work.

The client has the right to request a revision from Flexmoo during the development phase to make changes to the product at no additional cost.

For any changes requested after the delivery date, Flexmoo will apply the current hourly rates.

2 - DEVELOPMENT PHASE

The development phase of the project begins once the client has paid the full amount due (or 50% if opting for the installment payment option). If payment is not made, Flexmoo will not start any work.

Communication

Flexmoo requires the client's availability for communication to resolve issues and make decisions, and expects a response within 48 hours of communication during working days, unless reasonable notice is given for limited availability.

If the client delays communication, Flexmoo reserves the right to postpone the project's development, extending beyond the originally planned delivery time.

If 6 months pass without a response from the client that hinders the development of the project, Flexmoo will adjust the cost of the entire service to the current rates, even if the client has already paid the full amount due.

If agreed, during the development phase, Flexmoo will share periodic updates of the work through digital channels, such as project management platforms or instant messaging apps.

Flexmoo will respond to client requests within 48 hours on working days unless the client has previously notified limited availability for a specific period.

Project development duration

The duration of each project's development is unique, but Flexmoo communicates a maximum duration ranging from 30 to 90 days, depending on the functionalities and content to be implemented.

Other

Development may require the use of cloud services for sharing large files.

3 - COMPLETION AND MAINTENANCE

Flexmoo will strive to minimize the time to make the website functional once development is completed.

External service timelines

This process involves third-party services, such as hosting, DNS server providers, and search engine indexing, whose timelines are defined by the companies providing the services.

For SEO services, there is no fixed timeline for completion. This is because it depends on the algorithms used by search engines to index website pages.

According to the official Google forum, the indexing of a website for the first time can generally take anywhere from 4 days to 4 weeks. Source.

To provide an approximate and general timeline for the entire publishing phase, we estimate around 7-10 days.

Maintenance

If the client chooses not to hire Flexmoo for website maintenance, the company requests that the entity responsible updates the CMS platform on which the website was built every 4 weeks, including relevant themes and plugins.

Failure to maintain the website could lead to security, technical, and legal issues.

If Flexmoo is responsible for the website maintenance, the client will need to cover an annual fee that includes the professional’s services or collaborators, the chosen hosting service (if managed by Flexmoo), and any additional subscriptions for third-party services or products.

Security and web threats

Flexmoo’s policy is to keep its clients' websites secure from common threats.

Flexmoo is not a company specialized in information security but uses its own expertise and professional software to ensure platform security.

The services recommended and used by Flexmoo provide security tools recommended by specialists, including periodic backup services to ensure software availability in case of an incident.

Privacy regulations

Flexmoo is not legally qualified, so it does not guarantee that the websites it builds for clients comply with privacy regulations in the countries where they operate.

For such matters, Flexmoo recommends consulting a lawyer that operates in your country.

Service guarantee

Flexmoo guarantees the functionality of the developed software until the project completion date.

After the project delivery date, if the client does not subscribe to Flexmoo’s management services, any technical issues with the software will be addressed according to current hourly rates.

Credits and client testimonials

Flexmoo reserves the right to publicly showcase the projects it has completed on its channels and to include a footer link to its website on each project it delivers.

With the client’s authorization, Flexmoo reserves the right to make client testimonials and reviews of the service publicly available on its official channels.

MEDIA BUYING SERVICES

Flexmoo offers media buying services to manage the client’s advertising campaigns across various digital platforms, including Google Ads, Facebook Ads, Instagram Ads, and others. These services include planning, managing, and optimizing advertising campaigns to maximize return on investment (ROI) and meet the client’s defined objectives.

Objective of media buying services

Flexmoo collaborates with the client to identify the goals of the advertising campaign, which may include:

  • Increasing sales or conversions;
  • Generating leads or qualified contacts;
  • Increasing brand visibility and awareness;
  • Promoting events or special offers;
  • Expanding the audience or targeting specific market segments.

The campaigns will be tailored to meet these needs based on the client’s defined budget, target audience, and the specifics of the selected advertising channels.

Campaign management

Flexmoo handles the complete management of advertising campaigns, which includes:

  • Creation and design of advertisements, including copywriting and graphic design;
  • Selection of the most appropriate advertising channels based on the client's target audience;
  • Setting up targeting parameters to reach the right audience, based on demographics, interests, behaviors, and geolocation;
  • Continuous optimization of campaigns to improve performance based on monitored results;
  • Managing the advertising budget, including tracking expenses to avoid overspending and optimize resource allocation;
  • Constant monitoring of performance, including clicks, impressions, conversion rates, and ROI, with regular reports to the client.

Flexmoo is committed to optimizing advertising campaigns with targeted strategies to achieve the best possible results, using best practices and the most advanced tools.

Payment terms for media buying services

For media buying services, payments are due as follows:

  • The client will be informed of an estimate of advertising costs before starting any campaign;
  • Payment for advertising expenses will be made directly to the advertising platforms (e.g., Google, Facebook, Instagram) and will be separate from Flexmoo’s management service fees;
  • Management fees for media buying services will be invoiced separately, based on the duration and complexity of the campaign, and must be paid before the service is provided;
  • Payment for media buying services should be made according to the agreed-upon methods (bank transfer, credit card, etc.).

Flexmoo will provide the client with a detailed estimate of advertising costs, which must be approved before starting any campaign.

Campaign changes

Flexmoo reserves the right to make changes to the ongoing advertising campaign, based on the results obtained and the client's objectives. These changes may include:

  • Modifying audience targeting to improve results;
  • Updating ad copy or graphic design to optimize the advertising message;
  • Reorganizing the budget to concentrate resources on the most performing areas of the campaign;
  • Changes to advertising platforms if better opportunities emerge to meet the client's needs.

Any significant change will be discussed with the client and approved before implementation.

No guarantee of results

Flexmoo cannot guarantee specific performance results, such as return on investment (ROI) or the exact number of conversions, as the performance of an advertising campaign is influenced by numerous factors, some of which are beyond Flexmoo’s control. These factors include:

  • Variations in online user behavior;
  • Changes in advertising platform policies and algorithms;
  • Seasonal and market factors;
  • Competition and changes in online advertising space prices.

Flexmoo is committed to managing campaigns in the best possible way and continuously optimizing performance, but it cannot be held responsible for the final results.

Reports and reporting

During the advertising campaign, Flexmoo will provide the client with periodic reports to monitor the results. The reports will include metrics such as:

  • Clicks and impressions of the ads;
  • Conversion and engagement rates;
  • Spending and ROI;
  • Performance across various advertising platforms used.

The reports will be sent at the agreed frequency (weekly, monthly, etc.) and will be used to make adjustments and optimizations to the campaigns.

Campaign duration

The duration of each campaign will depend on the client’s objectives and available budget. The campaign duration will be agreed upon before the campaign begins, but it can be modified or extended if necessary, based on the results obtained and the client’s needs. In case an extension is needed, Flexmoo will discuss it with the client in advance and approve any changes together.

Responsibility

Flexmoo is not responsible for specific results of advertising campaigns, although it is committed to optimizing strategies and content to the best of its ability. Campaign performance is influenced by many external factors and cannot be guaranteed by Flexmoo. However, the company guarantees to provide professional and high-quality service in managing advertising campaigns.

Collaboration with External Consultants

Flexmoo reserves the right to collaborate with external experts and qualified professionals when necessary. This approach ensures an additional elevation in the quality of services provided, such as:

  • Data analysis experts to optimize targeting and campaign performance;
  • Graphic designers for the creation of high-quality visual content for ads;
  • Copywriting consultants to ensure the highest effectiveness in ad writing;
  • SEO specialists to improve campaign visibility on search engines.

This collaboration with external experts is designed to enrich internal skills and guarantee optimal results. Flexmoo will coordinate and supervise all activities carried out by external collaborators, ensuring that every aspect of the campaign adheres to the company's quality standards.